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Jackson notes, "I am like a Jedi Master, and I''m like the second baddest guy in the universe."The character of Mace plays a critical role in the new film. A respected Jedi on par with Yoda, Mace is a senior member of the Jedi High Council. As the galaxy finds itself fragmented by the rise of a powerful secessionist movement spearheaded by a former Jedi, Mace comes to realize the time for negotiation has passed--and the time for action has come.Jackson reveals, "Mace knows that war is coming, and he''s in full attack mode. I''ve watched and enjoyed Errol Flynn movies all my life, and now I finally get to fight in these incredible scenes."Lucas, who wrote and directed all of the Star Wars movies, notes, "Attack of the Clones is a big, wide-eyed adventure film in the tradition and celebration of the Saturday matinee serials of Hollywood''s golden age. They were unpretentious and designed to thrill with lots of energy, suspense and excitement. You went to those movies to escape and enjoy yourself, and that''s what I wanted to capture with Attack of the Clones."
Zellers is shying away from promotional events and self-standing displays for Episode II, choosing instead to take a more low-key approach to the property. The retailer created elaborate displays for the 1999 prequel, but, with the exception of action figures, the merchandise didn''t move. Zellers will support its offering of Star Wars merchandise, located on the shelves of the toy section, with three pages in its circular.Learning a thing or two from the headaches associated with "Star Wars: Episode I: The Phantom Menace," Lucas Licensing has scaled back on certain categories, getting rid of the ones that weren''t trend-right, said Howard Roffman, president of Lucas Licensing.Lucas also has narrowed the channels of distribution, giving preference and priority to key retailers. Most gratifying this time around is the spirit of partnership with the property''s principal retailers, said Roffman. "We wanted to create unique programs for retailers to give customers a unique reason for coming into the stores," he added. While the shelf date for the toys began April 23, Roffman believes some categories such as toys, video games, trading cards and book publishing will continue to see strong sales through 2003. "We have long-term plans. We''re looking to wave in product throughout the year," he said.
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