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Zellers is shying away from promotional events and self-standing displays for Episode II, choosing instead to take a more low-key approach to the property. The retailer created elaborate displays for the 1999 prequel, but, with the exception of action figures, the merchandise didn''t move. Zellers will support its offering of Star Wars merchandise, located on the shelves of the toy section, with three pages in its circular.Learning a thing or two from the headaches associated with "Star Wars: Episode I: The Phantom Menace," Lucas Licensing has scaled back on certain categories, getting rid of the ones that weren''t trend-right, said Howard Roffman, president of Lucas Licensing.Lucas also has narrowed the channels of distribution, giving preference and priority to key retailers. Most gratifying this time around is the spirit of partnership with the property''s principal retailers, said Roffman. "We wanted to create unique programs for retailers to give customers a unique reason for coming into the stores," he added. While the shelf date for the toys began April 23, Roffman believes some categories such as toys, video games, trading cards and book publishing will continue to see strong sales through 2003. "We have long-term plans. We''re looking to wave in product throughout the year," he said.
COPYRIGHT 2002 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission. Versatile actor Samuel L. Jackson returns in filmmaker George Lucas'' highly-anticipated movie, Star Wars: Episode II Attack of the Clones.Jackson reprises his role as Jedi Master Mace Windu, whom he describes as "the second baddest guy in the universe." Jackson won rave reviews for his performance in Star Wars: Episode I The Phantom Menace three years ago.Jackson told Al Roker during an interview on the "Today" show: "He''s this member of the Jedi Council that''s you know, extremely high up on the council. He''s basically, he''s second in command to Yoda. They have a close personal relationship, and they''re both very disturbed right now because there is something that they can''t see and that''s unusual for them."
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